CURRENT ISSUE IN AIR TRANSPORTATION

ARTICLES ABOUT IN-FLIGHT ENTERTAINMENT AND CONNECTIVITY

Demand in-flight entertainment and connectivity soars to gain an edge over competition

OUR COMMENT FROM THE ARTICLES

There are three comment that we can give. Firstly is about the unexpected in increasing of the demands on the global in flight entertainment and the connectivity. On our observation we can see that younger community are now more interested on using the air transportation. Because of this, it lend a momentum for airlines to try and to make the differentiated and gain competitive advantage. So, because of this, the improvement at the middle class also can have a better flight. The customer can enjoy this improvement and this can increase the sale. When sale was increase the profit also can increase. Company will get the many benefit with this in flight entertainment.

As being send by Frost and Sullivan Aerospace and Defence Consultant Lida Mantzavinou

"In-flight entertainment and connectivity will be key for airlines to achieve differentiation and boost brand loyalty"

Also an a new analysis from Frost and Sullivan Aerospace, in-flight Entertainment Market Assessment. This is analysis was been find that the market of in-flight entertainment was get $2.08 billion in 2012 and estimated that this in-flight entertainment will increase to $5.27 billion in 2020. This is analysis was good to company. We can know what customer want in their life. They will always use our service. So it mean that we only need use more many when first to develop this in flight entertainment in flight. Customer can release tension. For example that we can give here, when the customer from Australia want to see their business partner at Japan because there are emergency case happen in their company, then we they take their flight and in flight there a entertainment so they can release their tension before arrive at Japan. They can solve their problem with relaxing.

Secondly, to give this commitment some of the airlines can't give 100% support because of budget constraints. But the good news is the growth of this airlines is steady on slow motion. There are also conflict of interest among stakeholders that give a challenge on this project and other conflict like a supplier because of the technological advancement. Besides that, Hollywood studios also don't give a permission for the streaming early window.

Third, it is about the budget. There are several increase ancillary revenue such as cost on fuel and revenues. But, there are also decrease air craft weight this improvement can be done. The hardware for safety also will be improve to give a 100% satisfaction for the customer. First to do this in flight entertainment was incurred the higher budget but when after we did it we can see the improvement for our profit. So we can cover up what we have spend before made this in flight entertainment.